Kawaii (かわいい, pronounced [kaɰaiꜜi]; “lovable”, “cute”, or “adorable”) is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting, certain genres of manga, and characters like Hello Kitty and Pikachu.
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Buttoned Flap Adults Pyjamas£24.99
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Pac Man Pop Up Backpack£4.99
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Cat Ears Women Hat Knitted Acrylic Warm Winter Beanie£3.83
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Cute Cartoon Rabbit Shoulder Bag£26.99
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Unicorn soft pillowProduct on sale£11.99 – £30.99
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Girls Letter Embroidery Sweatshirt£15.99 – £16.99
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Preppy Stylish Canvas Print BackpackProduct on sale£9.99 – £31.99
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Max Mini Projector£45.00
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Luxury Vintage Backpack£49.99
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Cute Bear 4Pcs/set Backpack, Shoulder Bag, pouch & Case£24.99
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Kitten Love 4cs/set Canvas Backpack£22.99
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Super Asian Cute 3 Pcs/set Backpacks£42.99
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Cute Kitten 4PCs/Set Backpack£18.99
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Korean Backpack£9.99
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Cute Rabbit Key chain | Real Fur£4.99
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Cute Pom Pom Keychain Artificial Fur | Pink£1.99
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Mark Bow knot Baseball Cap£9.99
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Hype Beanie Hat Body Mist & Lotion Gift Set£11.99
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Rabbit Sparkle Wireless Bluetooth Speaker£31.99
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Sleeveless Stripe Cotton Dress£12.99
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Women’s Cute Unicorn Hoodie£29.99
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Princess Lace Chiffon Nightgown Sleepwear£19.99
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Sweet Lolita Piano Melody Printed Summer Skirt£30.97